The Product Era

2017 – 2020

At Proceq, my Product Management team worked together intensely to develop itself into a skilled team of product managers and experts through the relentless use of methods, coaching, and meticulous interviewing.

Together with our Global Sales colleagues we spearheaded the launch of the world’s first handheld, iPad-enabled radar device and, in 2019 launched 10+ products in Singapore, including products that pushed the boundaries of technology, subscription-based models, and global industry benchmarks. Parallel to that, I kickstarted the geotechnical product portfolio, developed the product pipeline for doubling global revenues within 5 years, and repeatedly helped product development teams get unstuck.

After returning to Greece in late 2019, I analyzed the industrial equipment portfolio distributed by TECTRA Ltd and executed a two-pronged marketing strategy to expand our customer base and increase revenue from higher-value product variants in new industry segments. Since then, TECTRA Ltd has shattered its pre-2020 revenue records twice, with over 90% of 2023’s best-ever revenues coming from customers who were inactive between 2016 and 2019.

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