ISATEK: B2B industrial equipment trading and digital services for its management

What is ISATEK?

At TECTRA Ltd , for 35 years we have been consulting on, selecting, specifying, importing and supplying industrial equipment by WAMGROUP for mechanical process engineering and powder and bulk solids handling and processing, and equipment by Fike Corporation for pressure and explosion protection to customers, in Greece and neighboring countries.

Beginning in February, ISATEK (a brand/business of OVERBRING S.M.P.C.) will provide more equipment by excellent manufacturers to cover even more applications. We build on long-standing customer trust and the past 5 years’ track record of diversifying the customer base and expanding the set of product variants on offer.

What is ISATEK offering

The focus of ISATEK is on identifying “hidden gems”: high-quality, reliable, specialized products with strong value propositions that deserve a spotlight, such as the level-indication equipment by PTL Hermann GmbH . The name of the game is marketing to showcase the products’ strong differentiation, and serving customers with modern means that the past 5 years of digitalization at TECTRA Ltd have shown that the Greek market appreciates.

To that end, towards the end of 2025 we plan to launch pragmata.isatek.gr (or pragmata.overbring.com, TBD), a SaaS that addresses long-standing issues of our customer base related to equipment and spare-parts management that I identified and validated over the past 5 years at TECTRA Ltd. Pragmata will be exclusively available to select customers of ISATEK, with a generous complimentary free tier and preferential pricing for more extensive use.

There is still lots of work to be done on both the portfolio and the services front over the next months, but the groundwork both for ISATEK and Pragmata was laid in 2024 and 2023, respectively.