In this episode of The Puzzle, Isaak and Bruno tackle the question of how to integrate customer feedback in product development. They focus on discussing when to invest in fixing or refactoring an existing product or feature, rather than just moving on to new ones. They emphasize that there is no one-size-fits-all answer, as it largely depends on the product’s lifecycle stage, customer feedback, and the company’s goals. The duo highlights the importance of balancing domain expertise with customer needs and feedback, warning against becoming too hubristic or overly reliant on in-house knowledge. They also touch on the challenges of collecting customer feedback in different industries and sectors, emphasizing the need for adaptability and a willingness to pivot.

This insightful conversation can help executives, managers, and individual contributors alike by providing valuable insights into the product development process, encouraging them to think critically about when to invest time and resources in existing products versus new ones, and how to balance internal expertise with customer needs. By listening to this episode, leaders and teams can gain a deeper understanding of the complexities involved in innovation, ultimately making more informed decisions that drive business success.