In this episode of The Puzzle, Isaak and Bruno dive into the complexity of defining Key Performance Indicators (KPIs) for product development and innovation. They challenge the traditional approach to KPIs, highlighting the inherent limitations and pitfalls of relying solely on metrics. Through their conversation, they emphasize the importance of understanding KPIs as means to an end rather than as standalone goals. They conclude that while KPIs have value, their implementation often falls short, leading to what they describe as a “Kabuki theater” of metrics.