For the blog of Breek.gr , the digital command center for property management operations in Greece, we develop authentic, insightful blog posts that aim to promote an understanding of real-estate property management in the nascent Greek market for such services.

In extensive articles for voracious and intellectually curious readers with a serious interest in their business’ growth and operational efficiency and effectiveness, Isaak Tsalicoglou showcases how the Breek.gr SaaS can enable property owners, managers, realtors, developers, construction companies and other stakeholders (lawyers, notaries, engineers and other service suppliers) to grow their revenues profitably by adding a new subscription-based busienss model to their core service offering. The content is written in Greek and translated into English, depending on the target audience of each post.

Judging by an analysis of the web server logs, some of these posts have contributed to the website’s meteoric rise in Google Search result rankings, since the website was launched in May 2024. Thus, as of December 2024 www.breek.gr is the number 1 organic result for search terms such as “property management software” and “λογισμικό διαχείρισης ακινήτων” when searching from Greece, which is Breek.gr’s only target market right now.

OVERBRING project
Marketing content creation for the Breek.gr blog
2024
Tethys