For a multinational manufacturer (headquartered in Zurich, Switzerland) of software-enabled sensor and diagnostics equipment for professional use:

  • Identified dysfunctions of a team trying to deliver an ill-defined product with originally-unrealistic deadlines
  • Applied Agile and Design Thinking concepts with the entire team in developing the product’s ergonomics and overall UX
  • Applied ideas from the Toyota Product Development System to get the team unstuck repeatedly while elaborating technological trade-offs and the system’s core value propositions

The resulting product system is now a commercial success and represents a benchmark of usability and ergonomics in its product category.

OVERBRING project
Turnaround of a product-system development project
2017
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