Branding

Content tagged with "Branding"

Dec 2024

The continuing delegation of judgment to after-the-fact relativism a la “the data will prove it or not” and …

data, decisions, incentives, hidden agendas, organizations, relativism, branding

Nov 2023

As the end of the year approaches and a review of this year of TECTRA Ltd’s performance becomes possible, it’s …

continuous improvement, branding, operational excellence

Oct 2023

Having done this a few times in the past for noito GmbH, TECTRA Ltd and OVERBRING, with the goal of developing …

branding, B2B, marketing, design

Jun 2023

One day, premium brands will realize that less-polished videos like the one below can be far more persuasive …

branding, authenticity, video, marketing

May 2023

I recently attended the 10th anniversary reunion of my IMD MBA Class of 2013 in Lausanne, and part of that …

product, marketing, jargon, branding

Jan 2023

Product-management pro tip: don’t use one or more of your product’s key specifications as part of the model …

product management, marketing, branding, requirements

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