Your product is substitutable. Now what?

Your product is substitutable. Now what?

13 February, 2020 1 min read
product management, differentiation

If a product doesn’t stand out in ways that matter to its users, its buyers, or the beneficiaries of its use, it doesn’t need to exist alongside all other ones in the category (or its alternatives).

If it somehow keeps existing, then it’s probably due to its customer base being permanently or temporarily uninformed, misinformed or disinformed.

Should product managers

  1. inform,
  2. misinform,
  3. disinform, or
  4. all of the above?

It’s a rhetorical question.