A solid company website is the first step to online discoverability

Website traffic on https://tectra.gr before and after the revamp of our TECTRA Ltd website 😀

Discoverability remains a key issue for SMEs dealing in a highly technical and industrial subject matter.

While the website has not yet reached the state or functionality I envision, it has made a massive step ahead in terms of content, layout and discoverability.

We keep adding fresh content, freshly-written product descriptions in Greek that demonstrate the key value propositions, and also “backporting” the superior product descriptions from Greek to English.

Consistent small steps add up to big improvements, both in explaining what you offer and in getting the right eyeballs on your content