The power of "I don't know" when pursuing innovation

The power of “I don’t know” when pursuing innovation

22 August, 2023 1 min read
innovation, uncertainty, organizational culture

“There is a fear and shame [in organizations] of saying ‘I don’t know’.”Bruno Pešec

When attempting to innovate, “I don’t know” in nothing to worry about or be ashamed of; the question is, what are you going to do about it?

  • “I don’t know if the pricing is right.”
  • “I don’t know if the market will accept it.”
  • “I don’t know if our value proposition is that strong.”
  • “I don’t know if we really outperform competitors/alternatives.”
  • “I don’t know if we have the capabilities to pursue this.”
  • “I don’t know whether the feature set is comprehensive enough.”

Heck, every single development-and-launch endeavor starts with a whole bunch of unknowns, especially when the team has in mind to deliver something novel and valuable (i.e., innovative).

Shift the narrative to “It’s OK to not know; now what?”

Original LinkedIn post