In this episode of The Puzzle, Isaak and Bruno explore the concept of design thinking and iteration in the context of innovation. They discuss how traditional approaches to problem-solving can lead to a “knowledge gap” where options are narrowed down without fully exploring the possibilities. Instead, they advocate for a set-based approach that considers multiple options simultaneously, allowing for more informed decision-making. This involves creating a “design space” and then iteratively exploring different scenarios, eliminating those that don’t align with the desired outcome. By embracing uncertainty and taking calculated risks, organizations can create innovative solutions that might not have been possible through traditional methods. The hosts also touch on the importance of prototyping and testing ideas in real-world settings to ensure they are viable. They highlight how this iterative approach can lead to quicker development time, higher quality results, and better economic benefits in the long run. Throughout the conversation, Bruno and Isaak share their expertise as engineers-turned-entrepreneurs, drawing from their own experiences and referencing relevant concepts in optimization theory.