May 2023
Leveraging sustainable digital transformation and resilience to grow the pie with blockchain
I recently attended the 10th anniversary reunion of my IMD MBA Class of 2013 in Lausanne, and part of that …
Jargon
Content tagged with "Jargon"
Nov 2022
Not being Japanese is not what's holding any company back from operational greatness
Every now and then I see posts on my LinkedIn feed from Lean practitioners who have become infatuated with …
Nov 2022
When marketing your products, ditch the jargon
When you talk about your product, you have a limited time span to bring your points across. Hopefully those …
Jul 2020
"Why does every tech company suck at marketing?"
Good question! I wouldn’t say that every tech company sucks at marketing. Many do, even if they aren’t in …
Mar 2020
State-of-the-art marketing in the NDT industry, colorized (2020)
The year is 2020. The marketing behind NDT (non-destructive testing) products, both for hardware and for …
Feb 2020
The L word, hijacked, and mcdonaldized
For years, some abuse “Lean” as in claiming to run a “lean supply chain”, emphasizing JIT to reduce capital …