Jun 2023
Authenticity trumps polished videos in brand persuasion
One day, premium brands will realize that less-polished videos like the one below can be far more persuasive …
Marketing
Content tagged with "Marketing"
Jun 2023
From wax wings to corporate hubris
In Ancient Greek mythology, there exists a timeless tale that offers us valuable insights into the pitfalls …
May 2023
A competitive marketing analysis of a new radar product with Discussit
I let the topic analysis feature of Discussit run over the copywriting of an upcoming new GPR product for …
May 2023
Discussit, an MVP for text analysis and re-synthesis
I just had a demo of Discussit by John Davenport. John fed it my article on product-focused innovation with …
May 2023
Leveraging sustainable digital transformation and resilience to grow the pie with blockchain
I recently attended the 10th anniversary reunion of my IMD MBA Class of 2013 in Lausanne, and part of that …
Jan 2023
Do not name your product models after specification values
Product-management pro tip: don’t use one or more of your product’s key specifications as part of the model …